2017 Toyota Prius Prime



2017 Toyota Prius Prime
Manufactured by: Toyota
Model: Prius
Product ID: LE, SE, XLE, XSE, Special Edition, Hybrid LE
10 based on 50 reviews
$24,685 New


2017 Toyota Prius Prime

2017 Prius Prime

The hybrid you can charge.

Prius Models



$27,100 starting1

Toyota Safety SenseTMP (TSS-P)

Quad-LED projector headlights

Carbon-fiber-reinforced-polymer rear hatch



$28,800 starting1

Adds to or replaces features offered on Plus:

11.6-in. HD multimedia display

SofTex®-trimmed heated front seats



$33,100 starting1

Adds to or replaces features offered on Premium:

Color Head-Up Display (HUD)

Intelligent Clearance Sonar (ICS) with Intelligent Parking Assist (IPA)

2017 Toyota Prius Prime Blind Spot Monitor

Blind Spot Monitor

See more of what matters. When a vehicle in the next lane enters your vehicle's blind spot on either side, the available Blind Spot Monitor (BSM) is designed to illuminate the indicated in that sideview mirror. If you continue to signal a lane change to that lane, the indicator will flash to get your attention.

Confident ride

A solid chassis means Prius Prime was built to be confident. With increased torsional rigidity from laser screw welding, high tensile-strength steel and uniquely shaped frame structures, Prime offers a ride that's comfortable, yet ready to take control in and out of every corner.

2017 Toyota Prius Prime Inviting interior

Inviting interior

Prime's cabin features a modern design and premium materials throughout. Thoughtful interior touches delight the senses while smart tech brings convenience and innovative thinking to every trip. Prime's front seats feature deep bolsters for body-hugging comfort. When roads twist, these seats help keep you in for extra confidence behind the wheel.

Touches of warmth

Prime comes with standard heated front seats, so the comfort of you and your passenger is a top priority. And if you need more comfort for the drive, grab gold of the available heated steering wheel.

2017 Toyota Prius Prime Fun EV Mode driving

Fun EV Mode driving

The power of using less to get more. Prius Prime features a Toyota-first dual motor drive system that uses both motors to propel Prime. The result is a boost in acceleration feel, improved efficiency and the added benefit of EV Mode at full highway speeds. It helps deliver an exhilarating experience and makes the drive toward tomorrow even more exciting.

Double-wishbone rear suspension

Prime's all-new double-wishbone rear suspension helps you master those tight corners with ease. Its revised design expands cargo area space, which means you get an improved ride that's smooth and responsive with enough room to do more.

2017 Toyota Prius Prime Automatic High Beams

Automatic High Beams

Prime enhances visibility and helps make nighttime driving safe. The Automatic High Beam (AHB) system uses a camera to help detect oncoming vehicles as far away as 2000 feet and, depending on the circumstances, it can automatically switch the high beams on and off, helping make it easier for other drivers on the road.

Lane Departure Alert with Steering Assist

If an inadvertent lane departure is detected and there are visible lane markings, the Lane Departure Alert (LDA) system will issue both an audible alert and visual warning on the MID screen. If the system determines that the driver is not taking corrective steering action, the Steering Assist (SA) function will initiate and provide gentle corrective steering when necessary to keep the vehicle in the lane.

2017 Toyota Prius Prime Efficiency


Prius Prime's purposeful, aerodynamic features include an active front grille shutter that shuts at high speeds, underbody covers, side body fins and exclusive dual-wave rear glass design, all of which help Prime slip through the air. There's a lot of innovation under the artfully sculpted exterior too. Optimized component placement ‐ such as the battery pack ‐ helps open up the rear cargo area and lower the overall center of gravity.

Standard LED lighting

Prime features visually striking Quad-LED projector headlights, available LED gof lights and accent lights to help you see more of what matters. Bright and efficient, the rear taillights are also equipped with LEDs that consume less energy.